HOW I WORK
My listings look exceptional and they sell. Quickly, and for the best possible price.
That is not a promise. That is a track record built over twenty-three years in Arlington.
I keep my practice small on purpose — not because I can't do more, but because this level of quality requires everything. When you work with me you get me — fully present, fully committed, fully accountable for the outcome from the first conversation to the day you hand over the keys.
This is not a volume business. It is a quality business. And the quality shows up in your final number.
Here is exactly what that looks like.
MY PROCESS
The first conversation
It starts with a phone call. I want to understand your situation — why you are selling, what your timeline looks like, what your expectations are, and what you are looking for in a realtor. I want to make sure we are a good fit before either of us commits to anything.
This is not a sales call. It is a discovery call. At the end of it we will decide together whether to meet in person.
The listing appointment
I come to your home. We walk through it together — not just to assess it, but to understand it. I want to know its story. What you love about it. What has happened here. What makes it different from every other home on the street.
Then we get practical. I will review the market, show you comparable sales, and give you an honest pricing strategy. I will also give you a NET sheet — a clear picture of what you will walk away with in the best and worst case scenarios. No surprises. No false promises.
At the end of that meeting you can decide to move forward or take time to think. There is no pressure. Ever.
Preparing your home
This is where the real work begins — and where I earn my fee.
I will create a custom preparation plan for your home. I will tell you exactly what to do and what not to do. Not everything needs to be fixed. Not everything needs to be replaced. I know the difference — and making the right calls here is what separates a home that sells for top dollar from one that doesn't.
I will manage the details. Contractor recommendations, scheduling, fixture ordering, deadline tracking. You have a life to live. I take the weight.
My stager Jan — who has been my collaborator for fifteen years — will walk through your home room by room and guide every decision. Her eye is extraordinary. The difference between a staged home and an unstaged one is not subtle.
I work well with clients at every level of involvement — some want to be part of every decision, others hand me the key and trust me to handle everything. I adjust to what you need.
But when someone trusts me completely and steps back, something unstoppable happens. I have sold homes for clients across the country and overseas, coordinating every detail from contractors to staging to photography, without them ever having to be present. It gets done. It gets done well.
Professional photography and marketing
Once your home is ready I bring in a professional photographer. Wide-lens, high-resolution photography that makes your home look exactly as beautiful as it is. A photo collage as the main online image. Neighborhood photography. A detailed floor plan. A four-page full-color brochure that tells buyers — before they walk in the door — that this is a home worth taking seriously.
Your home will be listed on MLS, Zillow, Redfin, Realtor.com, and promoted across social media to reach serious buyers.
Going live
I recommend launching on Wednesday or Thursday for maximum weekend exposure. Saturday or Sunday open houses, and private showings throughout the week for serious buyers.
Offers and negotiation
If your home is priced correctly and prepared well — and it will be — you may receive multiple offers. I will analyze every offer carefully, walk you through the terms, and negotiate with the same clarity and calm I bring to everything else. I will tell you which offer is actually the best one. Price and terms are not always the same thing.
Contract to closing
The thirty to sixty days between contract and closing require constant attention. Inspections, appraisals, mortgage approvals, HOA documents, title work — I manage all of it. I personally meet the buyer's appraiser to make sure they have the right comparables and do not undervalue your home. I track every deadline. I anticipate problems before they become deal-breakers.
You will hear from me every week — showings feedback, online traffic, buyer interest. No silence. No wondering what is happening.
Closing day
You sign. You hand over the keys. You move forward.
That is the whole point.
WHAT IS INCLUDED
Everything I just described is included in my fee. No add-ons. No surprises. No admin fees.
Specifically:
Professional staging consultation with Jan — included. Rental staging furniture and props for homes over $600K — included. Window washing — included. Professional wide-lens photography — included. Photo collage, neighborhood photography, floor plan — included. Four-page full-color brochure — included. MLS listing and all major platform syndication — included. Social media promotion — included. Open houses — included. Weekly updates throughout the process — included. 24/7 availability — included.
What you see is what you pay.
COMMISSION
I believe every home is different and every situation is different. My listing fee typically ranges from 2% to 3%, depending on the price range of your home, the preparation required, and the marketing strategy needed.
There are no hidden fees. No admin charges. No surprises.
You will most likely also pay a buyer's agent commission. That is negotiable and we will discuss it when we meet.
I would rather have an honest conversation about money upfront than have you wonder about it later.
LET'S TALK
If you are thinking about selling — let's start with a conversation.
FAQ’s
HOW LONG DOES IT TAKE TO GET MY HOME READY TO SELL? It depends on what needs to be done. Most homes take one to two weeks to prepare — fresh paint, some updates, staging. Occasionally more if there is significant work involved. We will know after our first walkthrough together.
DO I NEED TO MOVE OUT DURING SHOWINGS? No. But I would strongly recommend not being home the first weekend on the market. That is when the most serious buyers come through and they need to be able to imagine themselves in the space — not feel like they are intruding on yours.
WHAT IF I AM SELLING FROM OUT OF STATE OR OVERSEAS? Not an issue at all. I have done this many times. We will talk, you will give me access to your home, and I will handle everything from there — contractors, staging, photography, showings, negotiations. You don't need to be here. I've got it.
HOW DO YOU DETERMINE THE RIGHT PRICE FOR MY HOME? Pricing is not an exact science. We look at recent sales in your area, current inventory, your home's upgrades and condition, and make an educated, data-driven decision together. I will give you my honest recommendation — not the number you want to hear, but the number that will get you the best outcome.
WHAT HAPPENS IF MY HOME DOESN'T SELL RIGHT AWAY? We keep going. Additional open houses, continued promotion, ongoing showings. If the home is still not under contract after three weeks we will have a frank conversation about a price adjustment. I will always tell you the truth about what the market is telling us.
HOW MUCH WILL I NEED TO SPEND TO PREPARE MY HOME? It depends on what is needed. Most sellers need fresh paint, some lighting updates, maybe carpet. A reasonable budget is one to two percent of your home's value for preparation. I will tell you exactly what to prioritize — and what not to bother with. Not everything needs to be done.
DO I HAVE TO STAGE MY HOME? You don't have to. But you only get one chance to make a first impression. Most buyers don't have a strong imagination — staging helps them understand the space, feel the potential, and fall in love with it. It also photographs significantly better. I include staging in my fee because I believe in it that much.
WHAT IF MY HOME NEEDS MAJOR REPAIRS? Ideally we address them before listing. A well-prepared home attracts more buyers and sells for more money. If that's not possible we can list as-is — but the pool of buyers shrinks significantly and the price reflects it. We will talk through the options and make the right call for your situation.
WHO MANAGES THE CONTRACTORS AND PREPARATION WORK? I usually do. That's part of what I do and I am good at it. If you prefer to be involved and manage things on your own schedule — that works too. I adjust to what you need.
WHAT IS YOUR COMMISSION? My listing fee ranges from 2% to 3% depending on the price range of your home and the preparation required. No hidden fees. No admin charges. What we agree on is what you pay.
ARE THERE ANY ADDITIONAL FEES? No. What you see is what you pay.
DO I HAVE TO PAY A BUYER'S AGENT? You don't have to — but most buyers rely on sellers to cover their agent's fee. We typically receive these requests as part of offers and we discuss them case by case. I will always advise you on what makes the most strategic sense.
HOW MANY CLIENTS DO YOU WORK WITH AT ONCE? It varies by season. Spring is busy — I might be working with five people at once. In winter, one or two. I keep my practice intentionally small so every client gets my full attention.
WHAT AREAS DO YOU WORK IN? I specialize in Arlington and the surrounding communities — Alexandria, Falls Church, McLean, and Vienna. This is my market. I know it well.
DO YOU WORK WITH BUYERS? Occasionally. I work with buyers who already know exactly what they want and need someone to help them get it. If you are early in your search and still figuring things out, I am probably not the right fit — but I am happy to point you in the right direction.
HOW DO I GET STARTED? Everything starts with a conversation. Call or text me and we will find time to talk about you, your home, and what comes next. (703) 217-2077
IS NOW A GOOD TIME TO SELL? It depends entirely on your situation and what you are trying to accomplish. Timing the market perfectly is nearly impossible. What I can tell you is that spring is consistently the strongest selling season — more buyers, more competition, better prices. But the best time to sell is when it makes sense for your life.
HOW LONG ARE HOMES TAKING TO SELL IN ARLINGTON RIGHT NOW? It varies by price point and condition. My listings average 9 days on market. The broader market runs a bit longer. A well-prepared, well-priced home moves quickly in any season.
WHAT IF I NEED TO SELL AND BUY AT THE SAME TIME? This is one of the more complicated situations in real estate — but it is manageable. The right approach depends on the market, your timeline, your financial situation, and your risk tolerance. There are several options and none of them are simple. But this is exactly the kind of situation where having an experienced agent who can hold all the moving pieces matters most. Let's talk and we will figure out the right path for you.
Have other questions? Please don’t hesitate to reach out.

